Over the past 10 years, I’ve crafted copy for leading UK travel and food brands, developed content and social strategies for a government agency and two top UK universities, and managed platforms during national social media campaigns.

My focus is on building lasting connections between brands and audiences through creative, emotionally driven and meaningful storytelling.

Most recently, as launch editor and strategist for Creative Wales (Welsh Gov) at Orchard Media, I wrote, edited and commissioned all web copy while shaping the social strategies to position Creative Wales locally, nationally and globally.

If you want to see my portfolio or chat about potential work, get in touch. I’d love to connect!

Previous clients include the Welsh Government (Creative Wales, Visit Wales, Trade & Invest), The London School of Economics, Tesco, Hammerson PLC, Purina, Mandarin Oriental, and British Airways.

Selected examples of recent work:

• Visit Wales | Cardiff Nights: Things to do on an evening out in the Welsh capital

• Teeth Magazine | Coffee & Cigarettes with My Friends: An interview with Zarah Kofler

• Creative Wales | How the PRS Foundation is supporting young Black music creators

• Creative Wales | Celebrating Wales’ global success in film and TV

• Creative Wales | Ones to watch: Meet eight top bands and artists from Wales

Freelance services I offer

Content and copywriting:

Content ideation and creation across web, social, email and paid media. Also available for content audits.

Editorial:

Interviews, profiles, guides and features.

Strategic direction:

Web and social strategy, TOV, and brand guidelines.